PT Efrata Retailindo is a part of the Dan Liris Group, focused on fashion retail, local brand development, CMT services and garment manufacturing. Established on the 14^th August 2012, the company was initially founded with the mission to offer batik products that cater to the millennial generation through modern interpretations of ancient traditions that are ‘culturally chic’. The brands under management provide a range of apparel for men, women and children that celebrate local Indonesian textile traditions and cultural motifs that are stylish, original, and luxurious.

Nurturing local fashion brands as well as supporting traditional craftsmanship is central to PT Efrata Retailindo’s vision. The company provides a range of services to support local Indonesian brands with their local and international expansion plans including CMT services and low MOQ garment manufacturing as well as branding and marketing assistance. Working in partnership with local craftspeople, PT Efrata Retailindo strives to foster new Indonesian talent while preserving age old traditions in order to showcase the best of what Indonesia has to offer to the global fashion industry.